Hertz Corporation has unveiled a through-the-line campaign to surround The Wimbledon Tennis Championships, which will see Hertz Fastest Serve competition have fun trying to beat the scores of tennis champions.
Thirteen large billboards will be updated every 24 hours by JCDecaux at the Wimbledon rail station to feature the previous day’s winner of the fast service competition.
Michel Taride, group president of Hertz International, said: “It’s a privilege to be celebrating 19 years in partnership with Wimbledon, and testament to the staff and drivers that continue to provide an outstanding service year on year. Sports fans have long been a core audience for Hertz, so being able to engage with them on a one-to-one basis this year via the Hertz Fastest Serve competition is a great opportunity, particularly at events like Wimbledon that attract such a diverse, international crowd.”
This is the first time Hertz has run experiential marketing activity as part of their long term partnership with the tournament.