Air New Zealand The Drum Live Retail

Air New Zealand to reveal how data is shaping its marketing and brand strategy at The Drum Live

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By Jessica Davies | News Editor

June 27, 2013 | 1 min read

Air New Zealand is among the brands to join the line-up for The Drum Live next week, in which will see The Drum create an edition of the magazine on the fly with the audience’s participation.

The airline’s online sales manager, UK & Europe Chris Allison, will speak about the future of programmatic buying, while revealing how it is using date to refine and personalise its multichannel customer experience.

The Drum Live will take place at Sapient Nitro's new offices on 3 July. You can find more information and a booking form on The Drum Live website.

Allison manages all e-commerce activity across four consumer websites including the UK and continental Europe. He is responsible for all customer acquisition and conversion activity across the consumer sites and manages Air New Zealand’s online retail marketing budget. Most recently he has played a key role in the strategic review of the airline's global mobile offering.

Air New Zealand The Drum Live Retail

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