Wimbledon sponsor Evian has launched an in-store campaign featuring brand ambassador Maria Sharapova as herself and her 'baby-me', promoting the brand's official water of Wimbledon message.
Created by Live & Breathe, the campaign will promote the 'Wimbledon Whites' packaging, be supported by above-the-line advertising activity and boost the brand's 'Live young' PR and social media campaigns.
Managing director at Live & Breathe, Nick Gray, said: "Many will be familiar with Evian's 'Live young' campaign and in particular the 'Baby and Me' TV ad.
"Our role was to capture the fun and innocent nature of this campaign and activate it in-store through clear and concise creative to ensure shoppers choose to drink Evian during Wimbledon."
The campaign will run across freestanding display units, posters and shelf wobblers in retailers such as Tesco, Sainsbury's, Asda and WH Smith.