News International rebrands to become News UK

Following the split between News Corporation and 20th Century Fox, which was finalised earlier this month, the UK publishing arm of the business will now be known as News UK.

The change in name will include a new logo which the company has introduced with immediate effect, claiming that it aims to convey ‘a more coherent and logical identity’ for its new parent company.

Mike Darcey, CEO of News UK, described the current situation as “an exciting time” as News UK introduced new people and a new strategy.

“We will take our place within a new company determined to secure a sustainable future for professional journalism around the globe. In the UK that means building on The Sun’s success as the most popular paper and maintaining The Times and The Sunday Times as two of the most trusted news brands in the world. This is the platform from which we will continue to entertain and inform our readers, but also challenge the world around us, using our voice to bring about positive change and hold powerful and vested interests to account,” he added.

The Australian publishing arm News Limited will also take similar steps under News Corporation.

Last week, David Dinsmore was named the new editor of The Sun, taking over from Dominic Mohan.

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