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Kenshoo Social, SocialFlow and Unified appointed as Twitter Ads API partner


By Ishbel Macleod | PR and social media consultant

June 26, 2013 | 2 min read

Twitter has announced a new wave of its Ads API partners, following the original list

/news/2013/02/20/twitter-launches-advertising-api">unveiled in February, as it looks to make it easier and more effective for marketers to scale campaigns.

Doug Williams, manager for API ads and tools at Twitter, said: “With a few months of having our API in market, and continued feedback from our top US agencies and advertisers, we identified which tools and services were going to help them efficiently scale Twitter campaigns. Based on that feedback, we began working with the following companies, who are ready to serve clients today.”

The list of new companies includes Kenshoo Social; Optimal; SocialCode; SocialFlow; Unified and Voxsup.

Will Martin-Gill, senior vice president of product at Kenshoo, said: “Integrating the Twitter Ads API into the Kenshoo Social platform supports our holistic approach to digital marketing which includes the ability to track the performance of not just paid media, but owned media assets as well.

“Kenshoo is laser-focused on helping marketers reach their audience at key apertures to drive interaction and capture intent. Search and social, and Twitter in particular, provide incredible opportunities for marketers to achieve brand building and performance marketing goals and Kenshoo maintains an aggressive agenda to deliver best-in-class solutions across these channels.”

Twitter added that it will introduce more API partners on a ‘rolling basis’.

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