Havas Media and Kenshoo, the digital marketing technology company, have renewed their partnership which has seen the agency group commit to using the Kenshoo paid search marketing platform to manage client campaigns across 42 markets, including the US, UK, Germany and France.
“With the help of Kenshoo’s advanced platform and powerful bidding algorithms we are able to deliver truly outstanding campaign performance, maximising return on investment for our clients. We’re also able to improve the productivity of our search teams with Kenshoo's flexible campaign management tools and global client service support,” said Alan Boughen, global search director at Havas Media.
Havas Media has been using Kenshoo Search since 2010 to support programs for brands such as AXA PPP Healthcare, National Express, Oppenheimer Funds, P&O Ferries and Volvo.
Will Martin-Gill, general manager for Kenshoo Search, added: “The fact that a global digital leader like Havas Media is continuing its commitment to Kenshoo underlines the leadership position of our technology in a highly competitive market.”