Ecover relaunches 'Feel Good Cleaning' ad campaign

Ecover has relaunched an advertising campaign encouraging viewers to find the fun in cleaning.

Created through London agency Brave - which developed the brand's 'Feel Good Cleaning' strategy last year - the TV ad will run for a month. Outdoor advertising will support the campaign, which was planned and bought by Media Spectrum.

Head of UK marketing at ecological brand Ecover, Clare Allman, said: "When this commercial first ran last year, it marked a real step-change in Ecover's marketing and proved enormously successful.

"Give that success, it made sense to give the much-loved as another airing and get the 'Feel Good Cleaning' message across to even more people."

The ad is accompanied by the James Brown track 'I Feel Good' and shows people dancing through domestic chores.