Ad of the Day: Lexus - Poise
Impressively filmed in monochrome, this Lexus commercial creates an association between the elegant strength of a ballerina and the advertised car. When ballet is used in commercials, it's usually to evoke feyness but here we're cleverly reminded of the physical power required to execute the depicted moves.
Agency: CHI&Partners
Creative Director(s): Monty Verdi / Micky Tudor Creative Team: Rob Ferrara / Liz Oakley TV Producer: Nicola Ridley Film Prod Co: Stink
Director: Pleix
Dir of Photography: Stuart Graham
Post-Prod House: Electric Theatre Collective / The Mill Editing House: The Assembly Rooms
Editor: Sam Rice-Edwards
Audio House: Sam Ashwell @750MPH
Content created with:
CHI & Partners
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