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Event News Tablets

69% of tablet-owning Americans believe the device makes them smarter

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By Jennifer Faull, Deputy Editor

June 26, 2013 | 1 min read

69 per cent of tablet owners in America say they felt more clued up on current events and news stories than their friends, compared to 47 per cent of non-tablet owners.

The survey into the habits of tablet owners in America was contacted by Wakefield Research on behalf of Next Issue Media.

It also found that 52 per cent of tablet owners admitted to lying about knowing a news story to impress someone else, versus 27 per cent of non-tablet owners; perhaps due to the pressure to be well-informed because of the media resources at their disposal.

So what are people doing with the information they read up on? Half of Americans (52 per cent) have based important financial decisions on something they've read – including large purchases, such as a car (27 per cent) and investments (19 per cent).

The Next Issue Media Survey was conducted by Wakefield Research among 1,000 US adults between 7 and 14 May 2013.

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