Vine tweets double in two months

Twitter-owned video platform Vine has reported a doubling of the number of tweets name checking it over the past two months, according to a new report by Unruly.

The video technology firm found that the average number of tweets with a Vine link rose from five a second in April to nine a second in the first three weeks of June.

A spike in popularity for the service, which allows users to create and share six second video loops, has seen exponential growth since its launch earlier in the year to reach over 13m users.

Brands, agencies and advertisers have been amongst the first to spy the opportunity presented by the medium with Vine clips being four times more likely to be shared than other content.

In tandem with this advertisers will be given the opportunity to create Vine content via Unruly’s Vine Academy. A custom ShareRank algorithm also evaluates shareability and effectiveness.

Unruly COO and co-founder, Sarah Wood, said: “Vine and other platforms, most recently Instagram, are leading a revolution in social video sharing. Mobile video consumption tripled in 2012; video is the fastest growing ad format worldwide and Vine is changing the social video landscape, six seconds at a time. Advertisers can get ahead of the competition, grow their social footprint and extend their mobile reach by including Vine as part of an always-on content marketing strategy.

“Brand marketers who are serious about their content marketing strategy understand that there’s more to social video success than a YouTube view count. The social video ecosystem is developing rapidly to meet changing consumer habits and brands can now embrace a multitude of platforms across a fragmented media landscape to reach and engage their audiences wherever they’re discovering and sharing videos.”

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