O2 strikes six-figure partnership deal with Gizmodo and TechRadar owner Future for O2 Gurus service
O2 and Future have struck a six-figure partnership deal to develop an eight-month campaign for its free O2 Gurus tech advice service across Future's three flagship tech brands Gizmodo UK, TechRadar and T3.
Deal: The partnership is worth a six-figure sum
The mobile brand will gain exposure across the three platforms to a tech-savvy audience and campaign activity will include co-created video content for the O2 Gurus website, a Gizmodo themed week, a T3 Twitter Party, T3 interactive iPad ads, reader events and a TechRadar in-store pop up.
Future Technology advertising sales director Stuart Staves said: "Future's technology brands have a huge consumer reach, active social channels and an engaged audience often looking to make a purchase.
"O2 are a perfect brand partner and we have been able to develop a solution that includes content innovation, digital, social and experiential activations and assets which O2 will deply on their own website."
The campaign kicks off this month.
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