Kronenbourg 1664 celebrates 'Frenchness' in new global marketing campaign
Kronenbourg 1664 is going back to its French roots for its latest global marketing campaign.
Kronenbourg 1664’s ability to bring a moment of ‘Frenchness’ anytime, anywhere is captured in ‘The French Blah-Blah’, created by international marketing agency, Sid Lee.
The ad features a group of people enjoying a rooftop gathering but, on closer inspection the characters are all enjoy a moment of ‘Frenchness’ with typical phrases and behaviours featured in a variety of accents.
“Kronenbourg 1664 is a beer that emanates passion, sophistication and charm – all of which are rooted in its French heritage. The new, contemporary advertising campaign brings this Frenchness to life in a memorable and very unique way, commented Medhi Benmamar, brand communication director at Carlsberg Group.
“All is not as it seems in the advert as the camera pans across the crowd at the party. Everyone is different but what brings them all together is their enjoyment of the ‘taste of France’ wherever they are.”
The advert was initially launched in Canada but is now set to roll-out worldwide. Over the coming months Kronenbourg 1664 is on a mission to get people to enjoy a sip of France by asking fans to share their Frenchness experiences on Facebook.