Heineken set to launch summer campaign for Strongbow Dark Fruit
Heineken is set to launch a summer campaign for a flavoured addition to the Strongbow cider range, Strongbow Dark Fruit, across traditional and digital channels.
Summer time: The campaign launches on 1 July
Created by St Luke's and with media planning and buying through MediaVest, the campaign will feature in national and monthly press titles, appear on outdoor sites such as The Torch, Two Towers, East Street and Transvision screen in London rail stations, while digital work will feature animation.
The campaign launches on 1 July and is part of Heineken's drive to "recruit shoppers to the everyday cider category by tapping into the burgeoning consumer interest in flavoured ciders," a statement said.
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