Georgia’s Choice Gluten Free Meals unveils new look from 3Monkey Design
Gluten-free convenience food range Georgia’s Choice has undergone a major re-brand courtesy of 3Monkey Design.
3Monkey Design was tasked with updating the brand logo and graphics as well as colour coding the range to signify the various different dishes.
The new logo now incorporates the ‘positive’ tick associated with ‘free from’ products with bold graphics to punch out the ‘Gluten Free’ message. The front of the pack also incorporates nutritional information, the Coeliac Society logo and a union flag to identify British sourcing.
Rosie Basten, designer at 3Monkey Design, said of the new look packaging: “It’s exciting because ‘free from’ is a growing market and it has been a challenge to get across so many messages within a clear and unified design.
"What we didn’t want was for it to look hand-written and cottagey. This is an important and growing category and we wanted the Georgia’s Choice brand to communicate clearly the gluten free message.”
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