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Ad of the Day: B & Q - Unloved Rooms

We've said it before and we'll say it again: truthiness is a key factor in successful advertising, and in this spot B&Q hits not just on the notion that we tend towards being untidy, but the way untidiness creeps up on us. How kitchens become assault courses; the fact there's always "the room with no name". Lovely because everyone can identify with it, and stylishly done.

Agency: Karmarama

Creative Director(s): Sam Cartmell

TV Producer: Caroline Connor

Film Prod Co: Kream / Generator Films

Director: Lalli Jonsson

Producer: Suzanne Reid

Dir of Photography: Elli Cassata

Post-Prod House: Kream

Editing House: Marshall Street Editors

Editor: Spencer Ferszt

Audio House: Grand Central