Ad of the Day: B & Q - Unloved Rooms

We've said it before and we'll say it again: truthiness is a key factor in successful advertising, and in this spot B&Q hits not just on the notion that we tend towards being untidy, but the way untidiness creeps up on us. How kitchens become assault courses; the fact there's always "the room with no name". Lovely because everyone can identify with it, and stylishly done.

Agency: Karmarama