Former HeadRed account manager Tracey Fletcher has been appointed digital media manager at Universal McCann.
Fletcher will work with clients such as Black and Decker and Cathay Pacific across multiple online channels, including paid search.
Universal McCann MD, Kevin Murphy, said: "We're delighted to welcome Tracey to the team. Her breadth of digital skills will enhance an already superb digital team."
Fletcher said she was "excited to be taking on a new challenge".