Nice-Pak international has appointed Tangerine PR to increase awareness of its hygiene and beauty wipe brand, Halo.
Tangerine PR has now been tasked with developing a rolling PR strategy for the brand including national consumer press office tactics, social media activity and campaign spikes to increase buzz and talkability about the brand which is currently stocked in Tesco, Superdrug, Sainsbury’s, Boots and Spar stores.
As part of the contract the Manchester-based agency has already brokered a brand ambassador deal with Made in Chelsea star Binky Felstead.
“Tangerine has impressed us over the last year with its creativity, tenacity and strategic approach; so when we took the decision to focus on raising the awareness of Halo, it made complete sense to bring the team in to help us develop a communications strategy around the brand,” said Ian Anderson, marketing director of Nice-Pak international.
Of the account win, Mary Harding consumer MD at Tangerine PR commented: “There is real opportunity for Halo to raise awareness of its unique and exciting brand to women’s media. Our communications strategy aims to target these groups in a fun and engaging way to create real standout and in turn, raise awareness of the brand, helping to generate sales.”