Thirty six percent of adults found beer ads ‘outdated’ and ‘stereotypical’ according to research from Canadean Custom Solutions.
Beer was rated the worst offender, with those who felt similarly about car adverts tallying at 20 percent and chocolate, at 15 per cent.
The survey, based on the response of 2,000 UK adults, found that people are tired of gender stereotypical advertisements.
Consumers are calling for more unisex beer advertising with 51 percent wanting to see more unisex adverts. This attitude is more common among women (54 per cent) than in men (47 per cent).
Michael Hughes, research manager at Canadean Custom Solutions, said: “Such types of adverts are becoming increasingly outdated, with consumers – particularly young adults – seeking out products that make them feel sophisticated and stand out from the crowd.
“While such humour-based advertising that serves to reinforce gender stereotypes may be perceived as funny, they can actually have an adverse effect on brand perceptions.”
have a watch of five of the most stereotypical beer adverts.