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Rugby Football Union Dove Men+care

Dove Men+Care signs three-year partnership deal with the Rugby Football Union

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By Gillian West, Social media manager

June 20, 2013 | 2 min read

Dove Men+Care has announced a long-term partnership with the Rugby Football Union (RFU), which sees the skincare brand become England Rugby’s official male grooming supplier.

The three-year deal sees Dove Men+Care supplying its male grooming products to the England Senior squad from September 2013.

As part of the agreement, which stretches beyond the 2015 World Cup, Dove Men+Care will receive match day branding rights at Twickenham Stadium as well as experiential and corporate hospitality rights and the ability to utilise players in promotions.

“We are delighted to join the RFU as an Official Supplier,” said John Savage, Dove Men+Care brand manager. “Having established our commitment to rugby over the last few years we look forward to our journey with the England Team, as well as the opportunity to enhance the experience for their supporters as we approach the World Cup on home turf in 2015.”

RFU CCO, Sophie Goldschmidt, added: “To have another leading brand join our partner portfolio is testament to the ever increasing appeal of rugby. Dove Men+Care has been developing strong links with the game for the past few years and this agreement will see those strengthened further.”

Rugby Football Union Dove Men+care

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