Costa Coffee appoints Howell Penny for UK expansion programme
Costa Coffee has appointed retail and shopper marketing agency Howell Penny to raise awareness of its UK New Store Opening programme, through dedicated web pages and new marketing collateral.
Costa aims to grow its estate by targeting potential landlords with smarter, bespoke marketing activity which conveys the breadth and variety of Costa store formats. Costa has a variety of store formats including slick metropolitan stores, to rapid service express bars and the 'drive-thrus'.
Marc Rigby, Howell Penny client director, said: “The Costa brand is a fantastic addition to Howell Penny’s retail property portfolio which includes retailers, shopping centers and commercial properties.
“In an increasingly competitive marketplace, we’re looking forward to developing better-targeted, smarter marketing resource which not only highlights Costa’s unique position in coffee-lovers’ lives, but also the sheer range of different outlets the brand operates.”