As the sad news spread this morning that actor James Gandolfini had suddenly passed away aged 51, online retail giant Amazon posted a condolence message on Facebook along with a link to The Sopranos DVD collections.
“Saddened to hear about the passing of James Gandolfini today. We’ll miss you, James, and the memorable characters you brought to life,” read the message, with the unfortunately placed link to buy a DVD.
Outraged fans were quick to condemn Amazon for the move, with many calling it a promo opportunity in bad taste.
“I’m ashamed to be an Amazon shopper & Kindle user right now,” said one Facebook user. “It was in poor taste that you guys put up a link ‘remembering’ James Gandolfini along with a link to purchase Season 1 of The Sopranos. This is a real person, not a promotional opportunity.”
The company later pulled the post from its Facebook feed, which has 19m followers, and has not commented.