If you hear much talk about mammals on bikes this summer, chances are you'll be confounded unless you know it's the acronym for Middle-Aged Men In Lycra. This glorious ad is an anthem to them, to children, to families and hipsters, commuters and yummy mummies - to an entire nation that's embraced its inner cyclist thanks to Bradley Wiggins et al.
Film Prod Co: Independent Films
Director: The Glue Society (Gary Freedman)
Producer: Jason Kemp
Post-Prod House: Framestore
Editing House: The Playroom
Editor: Adam Spivey