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Possible announces Wildfire partnership to assist global clients in achieving measurable social success


By Gillian West, Social media manager

June 19, 2013 | 2 min read

WPP-owned digital company Possible has announced a strategic collaboration with Wildfire which will see a global rollout of Wildfire’s social marketing suite for enterprises across Possible’s client base.

The deal sees Wildfire - a division of Google – pair its social technology with the creative and performance expertise of Possible, assisting advertisers to maximise returns on their social marketing strategies.

Chief performance marketing officer for Possible, Jason Burby, commented: “By combining the Google social media management and analytics platforms with our strength in optimisation, targeting and high-performance content development, we can deliver an unbeatable combination for bringing brands closer to their customers.”

Possible clients making use of the Wildfire social marketing suite will be able to receive access to several enhanced platform capabilities including new Google Analytics and DoubleClick for Advertisers integrations, allowing end-to-end digital tracking. Possible will also offer marketers strategic planning, content creation and distribution guidance tailored to best support each client’s needs.

Of the agreement Wildfire director of product, Victoria Ransom, said: “We look forward to working with Possible to collaborate across leading global brands - leveraging our joint teams’ strengths innovating in scale, optimisation and performance of digital content.”

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