Little Chef celebrates 55 years of roadside dining with new menu launch

Over one million Olympic Breakfast's are sold each year

Roadside dining chain Little Chef is celebrating 55 years of serving the Great British public with the launch of a new menu.

The menu launch follows the chains work with celebrity chef Heston Blumenthal who was brought in to help reinvigorate the brand in 2009.

The new menu includes new additions such as brand mascot Charlie’s secret French Toast recipe and old favourites like the Olympic Breakfast.

Coffee brand Lavazza has partnered with the roadside chain and will be sold in all of its locations with the new menu set to be rolled out across 78 Little Chef operations throughout the UK.

The redesign was handled by Manchester based design agency We Are Creation.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.