The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Channel 4 Heat Magazine Augmented Reality

Channel 4 and heat strike up brand partnership with augmented reality on the agenda

By Angela Haggerty | Reporter

June 19, 2013 | 2 min read

Channel 4 and heat magazine have struck a deal which will see the broadcaster use augemented reality content in the magazine's pages to promote its new Dates series.

Deal: Channel 4 will make use of augmented reality

The technology will allow Channel 4 to show Heat readers a trailer of the series through the heat Extra app by scanning the page with a smartphone or tablet.

The deal was struck for Channel 4 by agency Engine Creative. Project and marketing manager, Daniella Paolozzi, said in a blog post: "By tapping into heat magazine's key demographic and creating a campaign which clearly has the talkability factor, the partnership between heat and Channel 4 has already created a real buzz among its target audience across social platforms."

Channel 4 Heat Magazine Augmented Reality

Content created with:

Engine Creative

Engine Creative is a creative service and digital products agency with a thirst for innovation. We are passionate about bringing brands to life online, on mobile devices and through augmented and virtual experiences.

We work in partnership with our clients to help them creatively connect with their consumers on any size screen, in any location.

By doing so, we deliver unrivalled brand engagement for our clients.

We are currently working with brands including Argos, BiC, Camelot, Facebook and Travis Perkins and are always looking to break into new industries and work with clients who appreciate the value of digital innovation and creativity in their business.

Find out more

More from Channel 4

View all

Trending

Industry insights

View all
Add your own content +