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Channel 4 and heat strike up brand partnership with augmented reality on the agenda

By Angela Haggerty | Reporter

Engine Creative

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Channel 4 article

June 19, 2013 | 2 min read

Channel 4 and heat magazine have struck a deal which will see the broadcaster use augemented reality content in the magazine's pages to promote its new Dates series.

The technology will allow Channel 4 to show Heat readers a trailer of the series through the heat Extra app by scanning the page with a smartphone or tablet.

The deal was struck for Channel 4 by agency Engine Creative. Project and marketing manager, Daniella Paolozzi, said in a blog post: "By tapping into heat magazine's key demographic and creating a campaign which clearly has the talkability factor, the partnership between heat and Channel 4 has already created a real buzz among its target audience across social platforms."

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Deal: Channel 4 will make use of augmented reality

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Engine Creative is a creative service and digital products agency with a thirst for innovation. We are passionate about bringing brands to life online, on mobile devices and through augmented and virtual experiences.

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