Read our new manifesto

Ad of the Day: Nike - Fly Swatter

Fleet-footed tennis superstar Roger Federerererer takes on a fly in his own home in this neat commercial for Nike. The normally mild-mannered Swiss obviously has no time for uninvited guests of the dipteric variety and he relentlessly pursues the little beastie until he's crushed it beneath the flexible sole of his expensive trainers.

Agency: Wieden + Kennedy (Portland)

Film Prod Co: Furlined (Los Angeles)

Director: Adam Hashemi

Producer: Ben Mann

Editor: Kirk Baxter

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis