Zillow, the online US estate agency, has unveiled a new TV spot as part of its ‘Find Your Way Home’ advertising campaign.
The ad, entitled ‘Long Distance’, was developed by Deutsch LA and directed by Eliot Rausch of Über Content. It will air nationwide today, 18 June, in 60 and 30-second versions on cable networks including HGTV, CNN, USA, A&E and Lifetime.
“The process of shopping for a home today is emotional, absorbing, collaborative, and driven by technology and online information,” said Amy Bohutinsky, Zillow chief marketing officer.
“Our ‘Find Your Way Home’ campaign chronicles modern families in ways that most home shoppers can relate – as they search for not just a home, but a place for their life to happen.”
Media buying was handled by Two Nil.