The engagement rate of tweeted Vine videos is almost the same as those of YouTube videos, despite the former only launching about six months ago, new research from Socialbakers has found.
The study showed that tweeted YouTube videos earned a 0.048 per cent engagement rate on average, compared with 0.031 per cent for Vine uploads.
CEO Jan Rezab said: “This is an amazing feat considering that up until this week, the Vine app was only available on iPhones and iPads. Twitter users increasingly appreciate this format, and brands who may have previously not considered Vine should sit up and take notice. Not only are Vine videos evidently engaging, but they can be produced on a smaller budget.”The social media analytics company examined over 30,000 tweets with YouTube and Vine links to see the engagement rates.Previous Socialbakers studies have shown that around 66 per cent of people access brands’ Twitter accounts through mobile.