The creative force behind Hyundai and KIA INNOCEAN Worldwide has revealed its plans to expand out with automotive and to work with other brands.
Confirming the announcement at the Cannes Lions Festival the expansion sees INNOCEAN move from ‘in-house agency’ to fully fledged communications company with Turkish Airlines, Gushlow & Cole and Affelou already on the books.
Ike Kwon, president and chief executive of INNOCEAN Worldwide Europe, commented: “Most people think that opportunity is moving East, but we see Europe as a market full of untapped potential – particularly as the economic climate drives businesses to seek out more creative, integrated and effective ways of doing business. INNOCEAN is investing heavily in its European operations, and we look forward to reaping the benefits alongside our Clients in years to come."
INNOCEAN Worldwide Europe has recently established itself in new offices separate from the Hyundai and KIA Motor Europe premises in Frankfurt’s creative quarter and has made a string of senior hires to mark the business push.
INNOCEAN Worldwide Europe COO Johan Fourie added: “Anyone who has ever delivered an automotive campaign knows the definition of the word ‘integrated’.
"Our naturally collaborative culture, which stems from INNOCEAN’s Korean heritage, is ideally suited to complex multidisciplinary campaigns – and we bring an ‘in-house’ eye to our creative work which helps break down the traditional boundary between Client and Agency.”