ZenithOptimedia has launched a major global programme in partnership with the aim to address the disparity between time spent on mobile and adspend.
The programme, called Horizon, will allow clients access to a consultation service which will see them receive evaluations of their current mobile activities, creation of a strategic plan and implementation and measurement.
Frederic Joseph, CEO, EMEA at Performics – and designated leader for global mobile initiatives at ZenithOptimedia - said: “It is critical that mobile is positioned higher up the communications agenda. We are doing this through Horizon. With this unique initiative, clients will get advance thinking, a range of specialist services, and a planning process that will enable them to take full of advantage of the opportunities that mobile now affords them. We are very grateful to Google, who have played a key part in the development of Horizon and will provide our clients with some really exciting services and products.”
Google will be providing ZenithOptimedia with category and client insights, as well as training and strategic guidance on mobile opportunities.
Carlo D’Asaro Biondo, VP for sales and operations for Southern and Eastern Europe, Middle East, and Africa at Google said: "The speed and scale at which the consumer mobile space is evolving requires advertisers & agencies to have strong mobile strategies in place. Our move into enhanced campaigns supports this ‘mobile first’ approach by making it easier for advertisers to reach consumers, whether they are on their mobile phone, tablet or desktop.
"As such we are delighted to align with ZenithOptimedia on crafting and refining client mobile strategies. They have been a great partner and we’re excited about the opportunities that lie ahead in jointly operating to make the most out of the web for our customers and their consumers.”