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SapientNitro creates 'social stock ticker' social media device

By Angela Haggerty | Reporter

June 17, 2013 | 2 min read

SapientNitro has created a 'social stock ticker' aimed at CEOs of publicly listed companies to measure social media activity, designed in the image of telegraphic stock tickers of the mid-19th century.

Device: The social stock ticker

The company said in a statement that a recent social media study which showed a correlation between high social media performance and positive stock price movements was the inspiration behind the gadget, which prints out real time tweets and analysis on ticker paper.

Malcolm Poynton, CCO Europe at SapientNitro, said: "For years business leaders have had the means and intent to watch their stock price and its constant fluctuations.

"The social stock ticker brings the same focus to business-critical social conversations - a space with which C-suite executives are notably disconnected. By crashing together digital with analogue outputs, the social stock ticker introduces a visible and audible reminder to busy executives of the value of their company's social stock."

The device prints hourly and daily reports of positive and negative tweets and estimations on whether public sentiment is up or down.

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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