Oasis launches social campaign with Rick Edwards to launch Mango Medley flavour
To launch its new Mango Medley flavour, Oasis is launching a social campaign, which is set to include a live game on Facebook and experiential event at the EDF Energy London Eye in July.
Further to the social media activity and London event, the campaign will also be supported by PR, digital, print and media partnerships with Bauer (Heat, Kiss and 4Music).
Launching on Thursday, the Facebook game will see fans being in with a chance of winning a pair of tickets to a special event, or a coupon for a free bottle of new Oasis Mango Medley or any of the other Oasis flavours.
The London event will be hosted by Rick Edwards, and attended by up to 750 contestants and celebrities alike. Two capsules of the London Eye will contain winners who will receive a VIP night out at a London nightclub with the celebrities.
Carolin Knottenbeld, senior market activation manager for flavours at Coca-Cola Great Britain, said: “We’re excited to have Rick Edwards on board for this exciting summer campaign. The dedicated Facebook app will encourage fans to play this fun and flirty game and reward them by offering them the chance to win money can’t buy prizes.”