As New York continues to rebuild after Hurricane Sandy, the city’s parks and recreations department has unveiled the first step in its efforts to get the beaches tourist ready.
The new signage was designed by Pentagram’s Paula Scher, aiming to put the focus on the cleaned up beaches rather than the destroyed boardwalks and inspire a sense of community for locals impacted by the storm.
Scher told Co.Design: “I know when I was a child I was always so excited to go to the beach. I would see the boardwalk, smell the suntan oil and say, ‘We’re here!'
“The signs can never replace the boardwalks in people’s memories, but for young children, coming to the beach for the first time it will be a 'we’re here’ moment for them.”
The blue and yellow signs introduce each beach with location markers, helping visitors identify where they are in relation to the city streets.
Fresh typography and an image of the site have also been added while new, modern, informational signs have replaced those destroyed in the hurricane.