Arnold Worldwide and Leo Burnett have a smack-talk-tweet-off for charity
Inspired by the Stanley Cup Finals, which will see ice-hockey rivals Chicago Blackhawks and the Boston Bruins battle it out to be crowed cup winners, Chicago’s Leo Burnett and Boston’s Arnold Worldwide will have a smack-talk-tweet-off for charity.
‘The Smackley Cup’, as it has become known, will tally and a rundown all the ball-busting jab tweets with #smacktalkboston v. #smacktalkchicago being tracked via The Smackley Cup site.
Pete Favat, chief creative officer for Arnold Boston and Leo Burnett's chief creative officer Susan Credle have been tweeting, with the winning team's agency receiving up to $10,000 to donate to a charity of their choice.
The losing city's CCO will also wear the winning team's sweater in the office for the day following the Cup win.
At the time of writing the Bostonians were winning 369 to 346.
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