Mark Wright revealed as the face of Littlewoods menswear
Littlewoods has unveiled its new face of menswear – ITV2 star and Heart FM DJ Mark Wright.
As the face of menswear Wright will style and model a capsule collection each season for Goodsouls, Littlewoods’ own-brand menswear line. The 25-piece collection will include clothing, footwear, accessories and nightwear, with his debut line going on sale today (Friday 14 June).
Wright rose to fame as one of the original stars of ITV2’s The Only Way is Essex before being named runner up on the 2011 series of I’m A Celebrity. Since then Wright has become somewhat of a fixture on ITV2 hosting Take Me Out: The Gossip, starring in his own reality show Mark Wright’s Hollywood Nights, and is currently filming a new show for the channel International Party Liaison.
“We couldn’t be more thrilled that Mark has joined the Littlewoods family. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we’re confident that his personal style and eye for fashion will translate into a collection that our customers will love,” remarked Littlewoods retail director Gary Kibble.
Wright joins fellow I’m A Celebrity alum Myleene Klass as a Littlewoods brand ambassador, of his appointment he said: “Everyone who knows me knows that I absolutely love fashion. I can’t wait to see the reaction to the clothes and to see other blokes wearing and looking great in the range.”