Marcel creative partners Emmanuel Lalleve and Florent Imbert set to join JWT New York
Marcel Paris creative partners, Emmanual Lalleve and Florent Imbert will join JWT’s New York office come August as executive creative directors.
The duo, famed for being behind Cartier’s ‘Oddessy’ campaign last year, will work closely with North American chief creative officer Jeff Benjamin and report to New York CCO Matt MacDonald.
Benjamin described the partners as "modern storytellers who have passion, creative range and ambition to make disruptive work that transcends geographies and mediums."
Meanwhile MacDonald said: "We're really excited about Manu and Florent joining the team.They have that rare ability to make smart, beautiful, and inventive work for every brand they touch--from Cartier to Kraft to Google. Our clients are increasingly asking for innovative ideas that work globally, and that's what exactly what Manu and Florent have delivered time and again."
It has not been disclosed which accounts they will handle, but they have previously led the creative on campaigns for Oasis, Renault, Orange, BNP, Tefal, Kraft, Heineken, Garnier, Google and Ubisoft.
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