Westons unveils new look for organic cider brand Wyld Wood created by BOS: Design
Westons organic cider brand Wyld Wood has turned to BOS: Design for a new look as part of a relaunch strategy.
BOS: was appointed to redesign the packaging and branding of Wyld Wood following its work on Westons Old Rosie in 2012. The brief challenged the agency to amplify the existing brand assets and create a personality for Wyld Wood.
By introducing the image of a man with an apple/pear cart BOS: hope to inject some much-needed personality to the brand, with textures and colours used to retain its premium organic quality. A metal stock and matt finish has been used on the bottles labels to reflect the brand’s USP and organic offering.
Brand manager for Westons, Matthew Langley, commented: “This is our organic offering so it is extremely important that the design of Wyld Wood reflects the natural, wholesome approach that we take to producing this cider. The design achieves that hierarchy of messages whilst importantly keeping the brand within the Weston’s family look.”
As well as designing the brand identity and packaging BOS: has completed the roll out of the design across all platforms including cases, pump clips, bag in boxes and retail ready trays.
BOS: has also completed sales presenters for on and off trade and an exhibition counter.
Content created with:
BOS: Design Ltd
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