Velux appoints Union Direct
Velux has appointed Union Direct to promote its recently launched modular skylight and range of flat roof window products.
The agency will liaise with architects and contractors involved in non-domestic projects, in what is the first direct approach to the sector with a product designed specifically for commercial application.
Appointment: Velux has appointed Union Direct
Brand manager at Velux, Andrew Lumsden, said: "Union Direct showed us an approach that put absolutely the right emphasis on both strategy and creative. In particular, their methodology for managing prospect data hit the nail on the head."
Union Direct MD Gus Chalmers added: "We're delighted to be working with Velux and are looking forward to helping them keep the sales funnel filled in this new market."
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