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By Jennifer Faull | Deputy Editor

June 13, 2013 | 1 min read

Tomba Tequila has revealed a new film created by MPC New York and The Sherry Company.

The CG ad, entitled 'Tromba Journey', follows the tequila's production process before it ends up in New York.

MPC creative director Andrew Montague, said: "This project was an exciting opportunity to tell the Tromba story and create a world and mythology around the brand itself.

“I wanted to capture the intimate scale of Tromba's operations as well as their authentic approach to making tequila. By connecting each floating world to the other via a waterfall, a barrel and a plane, we could flow smoothly and follow the journey of Tromba from beginning to end."

James Sherry, The Sherry Company producer, added: "When we started the Tromba spot, I explained to Andrew our plan to change people's perceptions of tequila by promoting the highlands.

“We talked about the culture and beautiful landscape of the region, and it was then that we formed the idea for this spot. MPC did an incredible job of bringing our collective vision to life.