Motorsport destination Silverstone Circuit has engaged integrated agency Pancentric Digital as its new online partner.
The appointment comes after Pancentric Digital pitched for Silverstone’s new website which is due to go live later this year as part of Silverstone’s wider 2013 brand refresh. On top of developing the site, Pancentric will also develop the long term digital strategy including SEO, PPC and social media for Silverstone.
“We were extremely impressed during the pitch process with the way in which Pancentric demonstrated their understanding and ability to deliver on Silverstone’s key objectives of improving the customer journey whilst increasing digital revenue,” said Hannah Bodley, Silverstone’s head of marketing.
Jimmi Prebble, head of strategy for Pancentric, commented that the agency was “delighted to be collaborating with Silverstone on their digital strategy and new site build.”
He added: “We approached this project with Silverstone’s status as a legendary motorsport venue very much at the forefront of our minds. Our strategy is to deliver a site that aligns with people’s expectations of such an iconic venue; prioritising the user experience and showcasing all aspects of Silverstone, including the plethora of events and facilities people might be less aware of. By taking a responsive design route we’ll provide a seamless experience for all customers on all devices.”