Robinsons launches summer Wimbledon marketing activity
Robinsons is preparing for its annual part in Wimbledon as official soft drink supplier with limited edition Wimbledon bottles and a number of prize offers.
Wimbledon: Robinsons will sell limited edition bottles
The activity will be supported by point-of-sale material such as poster and gondola ends, as well as price promotions and discounted coupons. Wholesalers will be encouraged by a 25 per cent extra free offer on selected bottles, while consumer promotions will include opportunities for to win VIP tickets to Wimbledon.
Britvic brand director Helen Gorman said: "Now in its 78th year, our association with Wimbledon is sure to drive further consumer awareness and interest while the exciting in-store activities will help to drive purchases this summer."
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