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Fruity Pops

Refresh for Fruity Pops brand retains well known wrapper design

By Angela Haggerty, Reporter

June 13, 2013 | 2 min read

Lollipop brand Swizzel Matlow has refreshed the packaging design for its well known Fruity Pops product.

Refresh: The Market Family retained the well known wrapper

The Market Family provided the fresh designs, maintaining the spotted lolly wrapper but updating the typeface and brightening the colour paletter. The agency also renamed the ice cream flavour label to smoothie.

Rachael Taylor, head of The Market Family, said of the product: "They are a firm favourite so we didn't want to make the brand unrecognisable. We took the most well known and best-loved element - the wrapper - and ran it throughout the packaging.

"The overall look and feel has been made more fun and modern, and we've also reflected the full range of flavours in the design."

Swizzels Matlow appointed The Market Family in March.

Fruity Pops

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