Paddy Power Skywriters, Meets the Superhumans, Dumb Ways to Die, Volkswagen, Cow&Gate: BETC ECD Neil Dawson's Cannes Contenders
In the build-up to this year's Cannes Lions International Festival of Creativity, which kicks off on Sunday 16 June, The Drum has asked a number of senior creatives to root through the great creative work they have seen produced this year and choose five they believe could and should win big this year. Today's selection come courtesy of BETC London's executive creative director Neil Dawson.
Channel 4 - Superhumans
Metro - Dumb Ways to Die
Cow&Gate - 'Supergroup'
Paddy Power - Ryder Cup Skywritings
Volkswagen - Father Daughter
Content created with:
BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening its doors in June 2011, BETC London is one of London’s leading young creative agencies, attracting both international brands such as Bacardi, Ibis and Diet Coke and local classic British brands such as Cow & Gate.
BETC London is the first agency in a global micro-network established by the renowned French agency BETC. BETC Paris, founded in 1994, is the leading, largest and most awarded agency in France.