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Volkswagen Cannes Lions Paddy Power

Paddy Power Skywriters, Meets the Superhumans, Dumb Ways to Die, Volkswagen, Cow&Gate: BETC ECD Neil Dawson's Cannes Contenders

By Stephen Lepitak | -

BETC London

|

volkswagen article

June 13, 2013 | 2 min read

In the build-up to this year's Cannes Lions International Festival of Creativity, which kicks off on Sunday 16 June, The Drum has asked a number of senior creatives to root through the great creative work they have seen produced this year and choose five they believe could and should win big this year. Today's selection come courtesy of BETC London's executive creative director Neil Dawson.

Channel 4 - Superhumans

Channel 4 Paralympics - Meet the Superhumans from IWRF on Vimeo.

Simply, this film made the ordinary Olympics look like the warm up act.

Metro - Dumb Ways to Die

This ad shows that public service messages can be approached in an upbeat way to make a serious point. People are more likely to share a positive message, 43 million views on youtube would back that up..

Cow&Gate - 'Supergroup'

To create award winning work with clients where the brand doesn't have a rich creative history is the hardest and therefore for me the Holy Grail. Clients like this should be recognised for their courage.

Paddy Power - Ryder Cup Skywritings

There are occasions when a stunt is so timely and so well done that it captures perfectly the spirit of an event. The words Do it for Steve appearing in the heavens the day the European team snatched an almost impossible victory was one of those.

Volkswagen - Father Daughter

Every scene is insightful for any Dad. My favourite is the daughter wearing an oversized jumper on a walk as Dad quietly freezes. The final shot of him chokes me upevery time. It's a really difficult shot to pull off but it is done with aplomb.

Volkswagen Cannes Lions Paddy Power

Content created with:

BETC London

BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening its doors in June 2011, BETC London is one of London’s leading young creative agencies, attracting both international brands such as Bacardi, Ibis and Diet Coke and local classic British brands such as Cow & Gate.

BETC London is the first agency in a global micro-network established by the renowned French agency BETC. BETC Paris, founded in 1994, is the leading, largest and most awarded agency in France.

http://www.betc.co.uk/

 

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