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Nicolites welcomes decision to classify e-cigarettes as medicine and expects no change in marketing as a result

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By Stephen Lepitak, -

June 13, 2013 | 2 min read

Electronic cigarette brand Nicolites has welcomed the decision to license the product as a medicine.

The ruling was made yesterday by the Medicines and Healthcare Products Regulatory Agency (MHPRA) to allow E-cigarettes to be classified as a medicine in aiding cessation.

Nicolites managing director Nikhil Nathwani described the ruling as “a good decision” by the MHPRA which will see e-cigarettes regulated as medicines.

“We have always supported the concept of regulating the industry as it will provide a safety framework which will protect consumers from inferior products. Licensing e-cigarettes is the responsible thing to do because health really matters and consumers want to understand just how safe these products are," said Nathwani.

Nathwani added that he was certain that Nicolites would gain the necessary licence to receive the classification before the 2016 deadline and added that following that deadline he expected no change to the sale or marketing of the product.

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