Macmillan Cancer Support picks Neo@Ogilvy for UK digital media brief
Macmillan Cancer Support has appointed WPP-owned Neo@Ogilvy to handle its UK digital media business following a competitive pitch.
The Drum has learned that the deal will see Neo manage all digital campaigns across search, mobile, tablet, paid social and affiliate activity in the UK.
Macmillan Cancer Support’s digital marketing manager Richard Thurston said: “We’re very excited to have appointed Neo@Ogilvy as our new digital media partner, and we’re very much looking forward to working with them on our upcoming projects."
Neo won the business through a competitive pitch from two incumbent agencies who previously had co-run the Digital Media business.
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