"Incredibly awkward and strangely compelling": Russell Kane stars in new Barclaycard Unwind promotion
Russell Kane took to the streets to find out what makes the British public smile as part of a new campaign from Barclaycard Unwind, the entertainment platform that makes enjoying entertainment easier for Barclaycard customers.
The Barclaycard Unwind Smile Experiment aimed to promote the wide range of perks on offer with Barclaycard including special offers on entertainment such as stand-up comedy. As Unwind makes it easier for people to access and enjoy entertainment, rather than the people coming to Russell Kane, Russell Kane went to the people.
Over the course of a day the British comedian was sent out on a mission to make people laugh in various locations. The Smile Experiment showed that no matter the setting – on a bus, sat on a park bench, or at a yoga class – the great British public is always game for a laugh.
Of the campaign Kane said: “The British public is well known for its sense of humour and the Smile Experiment certainly put it to the test. It seems that no matter how strange or mundane the situation, comedy has the infectious power to transform our mood and the way we look at the world. The video is incredibly awkward but also strangely compelling.”
Barclaycard’s European marketing director, Katherine Whitton, commented: “We wanted to give people a big reason to smile with Barclaycard Unwind, so what better way to do this than setting Russell the challenge of putting the public’s sense of humour to the test. Barclaycard Unwind brings live acts to people, making it easier to see shows, including comedy stand up. Working with a comedian like Russell was the perfect fit.”
Content created with:
The Mission Marketing Group
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