Twitter launches #CreativeFavorites initiative to honour agency work done on Twitter

#CreativeFavorites, a new initiative to honour great creative work done by advertising agencies on Twitter, has launched. The Twitter Advertising Blog will regularly feature innovative campaigns and the creative agency teams behind them, and encourage Twitter followers to help identify the best candidates.Each blog post will go into detail about the campaigns, noting the client, agency, strategy, creative, and the results on the online campaign, as well as any follow up work. Twitter’s first #CreativeFavorites accolade went to BBDO NY for their #lowesfixinsix campaign, a series of how-to Vine videos for Lowes, the home improvement company. Check out an example of the first piece of winning work.

Any sticker peels right off when you use a hair dryer. #lowesfixinsix #tip #stopmotion vine.co/v/bPH2WPpnA7r

— Lowe's (@Lowes) April 24, 2013