By Ishbel Macleod, PR and social media consultant

June 12, 2013 | 1 min read

The Famous Grouse is this week unveiling a new campaign promoting the ‘famous British summer’, with a new TV ad and microsite.

The campaign will also feature on-pack offering consumers the chance to win a leisure break, and on Facebook through a custom-made ‘Famous Summer’ app fans will be asked to share stories about summer days out to be in with a chance of winning prizes including picnic kits, umbrellas, branded Wellington red boots and tickets to days out.

Peter Sandstrom, marketing director Maxxium UK, commented: “As a nation embracing the staycation – it’s the perfect time to celebrate summertime in the UK, whatever the weather, with the UK’s favourite whisky.

“What better way to do this than with an inherently British promotional campaign, which as well as supporting our core range, is also timed to coincide with limited edition packs?”

The six-figure campaign is also set to include limited edition packaging, a new summer cocktail menu and bespoke display units showcasing the limited edition packaging.

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