British Fashion Council teams up with Rightster to launch content portal for upcoming show
The British Fashion Council is teaming up with online video marketing and monetisation experts Rightster to launch a portal giving publishers access to content from the London Collections: Men show next week.
Event: The show runs from 16-18 June
The portal will enable the British Fashion Council and Rightster to manage the distribution of video-on-deman assets to online fashion publishers, with content including official runway videos, daily highlight and interview packages, pre-collection content from designers and branded content from event sponsors.
The strategy ensures press publishers can access content to increase coverage without sending dedicated reporters and all of the content will come pre-monetised.
Head of press at the British Fashion Council, Gemma Ebelis, said: "Working with Rightster's technology platform and content marketing expertise enables us to raise the profile of both the showcase and the designers to the broadest network of fashion publishers from around the world."
Co-founder and senior fashion director at Rightster, Tabitha Goldstaub, added: "Video coverage is a key tool for driving broader interest in fashion weeks, and building audiences, and Rightster aims to support both rights holders and publishers in the sourcing and monetisation of this content through its combination of funtionality and expertise."
The collection runs from 16-18 June.