Bauer Media UK is to promote and broadcast Robbie Williams ‘Take the Crown’ stadium tour across its Place Portfolio of stations this summer.
The deal sees Bauer Media UK broadcasting backstage from Williams' Etihad Stadium show in Manchester on Wednesday 19 June before airing a two hour special on Thursday 20 June that will include an interview with the man himself and an hour of selected live tracks from the show.
Robbie:In Demand will air across 16 Place stations in England and Scotland on 20 June, including Key 103, Metro FM, Clyde 1 and Radio City.
“Robbie is a legend in the UK music industry with over 70 million worldwide sales, and so we are pleased to be able to offer our listeners access to such exclusive, brilliant content across the multiple platforms of our Place Portfolio,” said Owen Ryan, group programming director, Bauer Media Place Portfolio.
As well as the two special shows next week each Place station’s breakfast show will be running a competition offering listeners the chance to attend the 19 June Manchester show. The competition runs from today (Wednesday 12 June) in Scotland and from Friday (14 June) in England.
English In:Demand and Boogies Big Saturday Show in Scotland will also be offering a meet and greet pass to the show, including VIP backstage access, travel and accommodation. Both Scottish and English winners will get to meet Williams on 19 June.
Phil Witts, head of regional radio for Island, added: “We are delighted to be working with Bauer Media on such an exciting project. Robbie is the ultimate showman and always puts on a brilliant performance. We wish all the competition entrants the very best, the winners are in for a fantastic show.”